Selected Design

Of the many web Sites that I've designed, I've assembled a selection of the ones I felt were the best. As technology changes and more becomes available to us on the internet, this collection will expand. Techniques and trends in print design change as well, but web design changes much faster; however, there will always remain designs that are timeless.

LifeStyle Magazine

LifeStyle Magazine's web Site features a reader survey that collects valuable data about how people read the magazine in print. Combined with the detailed tracking and analysis of traffic to the site, readership and popular articles can be tracked. The magazine is able to tell not only which pages and sections were popular, but also how long visitors spent on the site, which search engines and search phrases were used to find the site, from where the visitors are coming geographically, and much more.

This vital information has helped the sales department. The site also features banners with tracked click through rates to help sell online advertising.

The web Site was fully optimized for search engines and ranks well for various search phrases. Most important to note is that the site went from not being ranked on the first page of results for "lifestyle magazine" to a position within the top three on Google. It is predicted to rank as number one in the future. This is important because there are various other publications with similar names and there are over 33 million other sites trying to be number one. The optimization, along with a marketing strategy, has helped the site become one of the most highly traveled magazine web Sites in the Philadelphia Metro and Deleware Valley areas.

Web Application Design

Here's some various web applications that I've built. I primarily work with PHP. Though you can't soley rely on one language to build a great project. You often have to combine various technologies, methods, and languages to get the required result. Knowing what to use and when to use it is extremely important.

These projects here really helped fine tune my skills and helped me not only design various web applications...but design them properly. Many people don't think about things like scalability or maintainability.

The original Minerva was done without much object oriented code at all, but since then I really got into the CakePHP framework. Using the CakePHP framework has helped open my eyes to solving a lot of the challenges that come with the web. Consequently, a new version of Minerva is being built with CakePHP to allow it to handle more traffic, run faster, and be more maintainable. This is the mentality I take when making any web application now. This allows them to be developed very quickly, added on to easily, and allows the applications to scale with increasing traffic demands.